Why we exist

We exist to:
1) Help parents feel more confident in their new role
Perinatal anxiety or depression affectsaround 100,000 families across Australia every year. Our founder was one of those mums. She felt totally out of her depth and yearned reliable sources to help feel more confident. 

2) Help our Planet heal 
Plastic is killing the planet and with 300,000 babies born in Australia every year, the number of plastic toys in homes australia-wide is gut wrenching. We wanted to do more to make positive change in the world.  And so do parents like you.  In 2019, 77% of people said they want to learn how to be more sustainable.

3) Help build babies brain through play
By age 2, 80% of the brain is formed. The most critical period of human life is the first 1000 days. Co-creating a better world starts now.